Google Chrome’s Ad Blocker Ready For A Global Launch Starting July 9th

Chrome will block annoying, spammy ads globally starting July 9

Chrome will start filtering disruptive ads worldwide in July

Google announced this week that its ineffective ad blocker for Chrome will be distributed worldwide starting in July.

The Better Ads Standards were chosen based on the feedback of over 66,000 users around the world. 'Starting today, publishers in regions outside of North America and Europe can use this tool to understand if they have intrusive ad experiences on their site, their current status (passing/no issues found or failing), and resolve outstanding issues or contest a review.

Chrome has been ostensibly blocking these "intrusive" ads for many of us since past year, but it will start following the same behavior in the rest of the world beginning on July 9th. Among them are auto-playing ads with sound, flashing animated ads, and ads occupying inordinately large areas of the display.

It's an expansion to an ad-blocking feature launched in February past year that initially focused on sites in North America and Europe. Chrome's ad-blocking mechanism will follow a set of guidelines called the "Better Ads Standards" to determine if an ad exhibits spammy behaviour and whether it should be blocked.

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Google claims that users' experience on the Web ranks higher on the company's priority list compared to the money they generate for the search giant.

The Coalition is expanding its standards to cover all countries, which has prompted Google's forthcoming Chrome update.

As Google has stated many times before, Chrome's built-in ad blocker aims to strike a balance between all-blocking ad blockers that hurt revenue for websites offering free content, and abusive sites that bombard users with intrusive ads without providing any meaningful content.

Chrome has had some success with the Better Ads Standards program. According to Google, two thirds of publishers whose sites were labelled as non-compliant in the past are now in good standing and less than one per cent of all of the sites it has reviewed have had their ads filtered.

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