LG launches an 88-inch 8K OLED display with built-in sound

Rolled up the screen completely disappears.                  Sarah Tew  CNET

Rolled up the screen completely disappears. Sarah Tew CNET

While the OLED TV R that showed up at CES 2018 was a prototype, LG is at the 2019 show with a market-ready product that will hit the market later in the Sprint for a colossal, premium price. TCL prides itself on being one of the biggest sellers of affordable TVs with exceptional picture quality.

What LG has done with the R-Series is harness OLED's natural flexibility and built a base that acts both as a storage facility, unfurling mechanism and, also, a sound system all in one.

LG hasn't announced a price for the TV R yet, though reports that the company said it would cost more than the 8K TV announced last week-that TV's price hasn't been announced either, but given that the 8K LG will compete directly with, we're betting the rollable TV won't be within most people's reach. Even though there's no word on pricing, considering TCL is a budget TV brand, we could just see the first budgeted version of an 8K TV.

At the top end is the huge 88-inch Z9 TV, which is the company's crown jewel in the emerging 8K battle set to play out between major TV manufacturers in the coming years.

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Nonetheless, up close the picture quality of the LG model is spectacular.

The industry expects 8K to push consumers towards larger screens because the difference between 8K (7680×4320 pixels) and 4K (3840 x 2160 pixels) will effectively be indistinguishable to the human eye on smaller TVs. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC. Though the image doesn't have many up-close details, it does at least give a sense of the scale of the TV. You can also get your TV to control smart connected devices. LG is committed to improving customers' lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs.

All of LG's new OLED televisions, including the roll-up model, will be infused with Google Assistant and Amazon Alexa virtual assistant software as well at Apple AirPlay software. All the ports including HDMI 2.1 are located on the rear side of the phone.

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