New Technology May End The Era Of Using Someone Else's Netflix Password

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New Technology May End The Era Of Using Someone Else's Netflix Password

Netflix, Amazon Prime, and other such channels offer web series in plenty.

But you have to pay a certain price to watch these web series, create an account and get a password.

However British firm Synamedia's new Credentials Sharing Insight, exhibited at CES 2019, aims to "combat the rapid rise in account sharing between friends and families".

Chief product officer, Jean Marc Racine, said people sharing passwords has become too popular and too expensive for streaming companies to ignore. If the sharing pattern is extreme, which might mean that the credentials have been sold online to multiple users, the streaming service could simply shut down the accounts.

Well, not anymore. If a password is shared, such cases will be hunted down by a new service introduced by a United Kingdom company Synamedia.

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'Our new solution gives operators the ability to take action.

When it finds it, in some cases it would ask you to upgrade to a premium account that includes sharing. Synamedia won't reveal which companies are trialing its new software, although it confirmed that it is now being trialed by a "number of firms", namely one that sells other services to some big industry names, like AT&T, Comcast, Disney, Verizon and Sky.

The system uses machine learning to determine a user's typical patterns of account activity, making it possible to identify when something out of the ordinary happens - such as being logged in at two locations at once, or the account being used in different parts of the world or country. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine. "Real-time dashboards highlight unusual sharing activity including alerts and trend analysis".

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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