Sprint sues AT&T, claims ‘5G E’ branding is false advertising

AT&T’s fake 5G icon is now the subject of a Sprint lawsuit

Sprint files lawsuit against AT&T over its misleading 5G Evolution logo

Sprint, the fourth-place wireless carrier, has now filed a lawsuit against AT&T for its blatantly misleading advertising.

Sprint is requesting that the U.S. District Court for the Southern District of NY block AT&T from continuing to use the label "5G E" or any related variant of the label.

Merging with T-Mobile would allow the fourth-largest USA carrier to more aggressively compete with AT&T and Verizon, especially as the 5G war heats up later this year.

AT&T is touting its ability to achieve 1.5 Gbps in a field test using its commercial 5G network at the same time it's defending its use of the "5G E" moniker on phones, something Sprint is suing the operator over.

No ordinary phones on the market can yet connect to faster 5G networks, but several are expected soon from Samsung, Lenovo's Motorola, and others.

Sprint files lawsuit against AT&T over its misleading 5G Evolution logo

5G Evolution is AT&T's bullshit branding for existing 4G LTE Advanced, which as Sprint notes in its lawsuit is "offered by all other major wireless carriers". "Sprint's argument is that what AT&T is doing is damaging the reputation of 5G, while it works to build out what it calls a 'legitimate early entry into the 5G network space'". Sprint is less cool with it than Verizon and T-Mobile and has made a decision to file a lawsuit in federal court to try and stop AT&T from using its sneaky, completely made-up evolutionary network technology term. Instead, this is AT&T's sneaky way of branding their improved 4G LTE technology, which may now be slightly faster due to carrier aggregation and 4x4 MIMO antennas. "The reality is that this network isn't "new" and "5G E" is a false and misleading term". Recently, Sprint, the fourth-largest mobile operator in the United States, filed a lawsuit against the US's second-largest mobile operator AT&T in the Southern District Court of NY, accusing the latter of using false 5G tags to mislead consumers.

"We understand why our competitors don't like what we are doing, but our customers love it", AT&T said in a statement provided to Tom's Guide.

AT&T said it "will fight this lawsuit while continuing to deploy 5G Evolution in addition to standards-based mobile 5G", and that "customers want and deserve to know when they are getting better speeds". T-Mobile CEO John Legere was less restrained. AT&T offers standards-based 5G in parts of 12 cities, but its first 5G device for sale is a mobile hotspot rather than a phone.

"AT&T's "5G E" network is not, in fact, a 5G wireless network, nor does AT&T sell a single 5G-enabled mobile phone or tablet", Sprint wrote. "AT&T's false and misleading statements deceive consumers into believing that AT&T now operates a 5G wireless network and, through this deception, AT&T seeks to induce consumers to purchase or renew AT&T's services when they might otherwise have purchased Sprint's services", the suit alleges. AT&T didn't back down after being roasted by Verizon and T-Mobile, and now it's up to a court to decide the outcome. "Sprint will have to reconcile its arguments to the FCC that it can not deploy a widespread 5G network without T-Mobile while simultaneously claiming in this suit to be launching 'legitimate 5G technology imminently".

In response to the lawsuit, AT&T's Chief Executive Officer Randall Stephenson said in an interview with CNBC that the company's customers are seeing an increase in speed and performance on the "5G E" network and this is a step required to get to 'ultimate 5G'.

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