Godfrey Kiwanda described the plan at the launch of a plus-size pageant, Miss Curvy Uganda, in the capital Kampala.
"If you see a Munyankole woman with curves, there is a story behind that..."
Kiwanda unveiled the pageant, titled, "Miss Curvy Uganda" on Tuesday.
"We have naturally endowed, nice-looking women who are unbelievable to look at", Ugandan news site Daily Monitor quoted him as saying. "Why don't we use these people as a strategy to promote our tourism industry?"
She said, "Miss Curvy is an event that will bring out the endowment of the real African woman".
RBI sets up for more rate cuts with lower inflation estimate
This was also the last meeting of the MPC before the Election Commission announces the dates for the Lok Sabha elections. The rupee weakened to 71.69 to the dollar immediately after the announced but strengthened soon after to 71.42.
"If you see a Munyankole woman with curves, there is a story behind that.It will be a handsome event where young women will showcase their handsome curves are intellect.Our beauty is not about slimy girls only".
His remarks have however been met with backlash especially among women who say the contest is demeaning to women as it objectifies their bodies as sex objects.
Primrose Murungi's petition reads: "I personally feel attacked". This is degrading of women. That's why we made a decision to use the unique beauty, the curves... to make this beauty a product to be marketed along with what we already have as a country ranging from nature, the language and food, to make it a tourist attraction.
She demands that the contest is taken down and that Minister Kiwanda offers a public apology for coming up with such an initiative. "That is idolizing women as objects like how you look at objects that's how they will look at women", a woman activist from Bernic Woman.
Funmi Oyatogun added on social media: 'Uganda has some of the wildest adrenaline adventures in Africa, the River Nile, game parks, majestic lakes and a huge untapped market for tourism.