Apple’s streaming service: All we know about the new platform so far

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Apple’s streaming service: All we know about the new platform so far

This mobile-only plan will allow subscribers watch standard definition content on a single mobile screen at a time. Netflix's product VP Todd Yellin's recent keynote in Mumbai defined the platform's expansion with interactive TV and original Indian content on the streamer. It makes sense that Apple would want to capitalise on such a potentially lucrative service. The latest report on Apple's plans for its App Store and a subscription model for games comes from Bloomberg and suggests that Apple is indeed working on a "premium games subscription" feature and is actively discussing it with "potential partners". This meant that Netflix has always been the most expensive streaming service in India as all the rivals, including local services such as Hotstar as well as global services such as Amazon Prime Video, have tailor-made prices for the Indian audience.

Mark Thompson, CEO of The New York Times, reportedly said that relying too much on third-party distribution is risky. Now it looks like Apple will also offer bundles of cable TV channels within the new service. Specific games and game creators weren't mentioned, but Bloomberg said that the paid games included in the bundle will come form different developers.

Meanwhile, Disney's Hotstar, the market leader in the Indian OTT space, has announced a new subscription tier, effective Friday.

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Regardless of how Apple chooses to market such bundles, however, the move itself would be an unprecedented one among streaming providers. While there's been reports of HBO also joining the lineup, sources say the two companies have not yet signed a deal.

Apple is expected to launch its video streaming service on Monday. While the company does offer the best collection of original content, with the ever rising number of cheaper competing services and rampant piracy, Netflix will have to make drastic changes to its pricing sooner rather than later. ZEE5 is available for Rs 99 per month which translates into Rs 3.2 per day. Of course, USA prices actually went up not that long ago, which is perhaps yet another reason why a new entry-level plan makes ideal sense.

Reports about Apple's increasing focus on services have been popping up for a while now.

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