Apple says ‘it’s show time’ March 25

Apple confirms March 25th ‘It’s show time’ event with media invites

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Apple is holding an event on March 25, where it will presumably announce details about a new video streaming service and an upcoming premium news service.

Apple is also believed to be working on a subscription news service aimed at shaking up the world of journalism. The event will take place at the company's new Steve Jobs theater in Cupertino, California.

An invitation sent to journalists included a movie reel countdown video and the message "It's show time". Apple is focusing more on its Services business with this event so it is unlikely that we will see the company make any hardware announcements on stage.

The invite has a tagline of "it's show time", hinting at Apple's foray into original content. Hollywood stars including Jennifer Aniston, Reese Witherspoon, and Steve Carell have reportedly been invited to the event.

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A revamped Apple News, meanwhile, would include a bundle of subscriptions from major news outlets for a monthly plan, according to a Wall Street Journal report. However, the partnership does not seem to be going smoothly as the report mentions that publishers are not happy with Apple's 50 per cent revenue cut from the service, making them hesitant to finalise the deal.

The event is one that has been expected, but it's now all official.

Apple is aiming to resell TV channels subscriptions similar to Amazon, whose Prime Video Service resells Starz and other channels and keeps a cut of the sales. The lower-end, $329 iPad hasn't had a refresh since last March.

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