Apple's Netflix-challenging streaming TV service to launch at March 25th event

'It's show time': Apple confirms launch event on March 25

Apple confirms 'It's show time' event on 25 March, to likely launch a TV subscription service

After almost two years of programming deals and executive hires, Apple is now seemingly less than two weeks from unveiling its video streaming service. The process has worked out well for Apple Music.

"If Apple executes with minimal speed bumps and aggressively acquires content given the company's massive installed base and unmatched brand loyalty we believe reaching 100 million subs in the medium term (3 to 5 years) is a realistic goal", predicts analysts with Wedbush.

The company has not given any details on the products that would be launched during the event.

Rumour has it that the service will combine original content and existing third-party subscription services.

Apple's tagline was also used in 2006 to launch its Apple TV service and movies on iTunes.

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The magazine subscription service will be integrated into the existing Apple News app and is based on the company's acquisition of Texture past year.

The short clip ends with the famous Apple logo and the words "It's show time". As Engadget reports, the invite hints at the possibility of Apple announcing its video service.

Apple has been looking to double its annual services revenue from the $25 billion it posted in fiscal 2016 to $50 billion by fiscal 2020. At the March 25th event, Apple is also expected to unveil a revamped Apple News app that will allow users to view all the news they can eat for a monthly fee. It is the second largest division inside Apple, and the most profitable.

You can be part of the event from any part of the World by hooking up here at about 10 am.

Apple will also reportedly launch a new 9.7-inch iPad that will keep a similarly low price as the current 9.7-inch model, as well an updated version of its AirPods headphones, which are overdue for an update that includes better sound, wireless charging and some additional health tracking features. When it comes to selling iPhones, Apple hasn't been able to grab the market share it wanted in China, and has struggled in the USA, where people are holding onto their smartphones for an average of 32 months, up from 25 months the previous year, according to a 2018 report from NPD Connected Intelligence.

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