Elon Musk's late-night announcement to raise prices and reopen some stores

Tesla Changes Its Mind Over Store Closures, Raises Prices By 3%

Tesla backtracks on decision to close stores, raising prices instead

The company did emphasize that all sales would still be online only-salespeople will show customers how to order vehicles via an app.

Tesla is in the process of reviewing the performance of its stores, both in terms of sales and foot traffic, to determine which will stay open.

Tesla just took to its official blog to announce that it would not be closing as many stores as it had initially planned and would be raising prices 3% on select configurations of the Model 3, S, and X, effective March 18th.

In its blog post announcing the change, Tesla said that, "we have chose to keep significantly more stores open than previously announced as we continue to evaluate them over the course of several months".

The company stated that it has evaluated all of its stores over the past two weeks and has made a decision to keep "significantly more" stores open than originally anticipated.

Despite this possible reprieve for the thousands of retail workers at Tesla, Musk's email and the blog post state that sales will remain online only, and that the stores will exist just to show people how to order a vehicle "on their phone in a few minutes".

The Tesla dealership on West 4th Avenue is one of Tesla’s three Metro Vancouver sales outlets.
The Tesla dealership on West 4th Avenue is one of Tesla’s three Metro Vancouver sales outlets. NICK PROCAYLO PNG

As a result of this, "Tesla will need to raise vehicle prices by about 3% on average worldwide". One of the stipulations of this settlement was for Tesla to oversee all of Musk's future tweets to ensure they had no impact on the vehicle manufacturer's stock price. Sales of the Model 3 have fallen almost 80 percent since that time.

Tesla cut the prices in response to falling tax incentives for its cars, after the company reached the cap on the credits last summer.

Tesla said it has closed around 10% of its stores in areas of low footfall, but said a small number of those would now be reopened.

Tesla said the increase is to cover the cost of keeping more of its physical stores open.

When CEO Elon Musk announced the debut of the base, $35,000 Model 3, he said it was only possible by achieving cost savings by closing stores and laying off their employees.

Tesla Inc chief executive Elon Musk shot back against the United States financial regulator on Monday, arguing in a filing that a recent tweet about the electric vehicle maker's production volume did not violate the court's judgment and there is no basis to issue contempt against him. The return policy of 1000 miles or 7 days also remains in place. Though the company noted that most orders occur through the Tesla website, that's probably a function of eager Tesla buyers willing to pull the trigger with not so much as a test drive.

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