For U.S. customers, you can now use your Fire TV device to listen to Apple Music. Amazon also announced the availability of the Apple Music skill will expand to include the United Kingdom for Fire TV and Echo devices in the "coming weeks".
Once it's activated, you'll be able to issue commands like "Alexa, play today's hits on Apple Music" to your Fire TV.
"Just ask Alexa to play Beats 1 to hear Apple Music's global livestream including in-depth artist interviews- all completely ad-free". If you've already done this for an Echo, you won't need to do it again for the Fire TV, it'll just be there. These launches are a clear sign that the tech behemoth is looking to draw as many customers as it can to increase subscription of its various services, including Apple Music. However, if you've haven't enabled the skill yet, open the Alexa app or online. You'll also be able to get your hands on the device the next day, with Amazon Prime one-day delivery. You'll need to have your Apple ID login credentials handy.
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Google Home units previously made their platform available for Apple Music, but it was only for a brief period of time. This new approach became evident at CES 2019 where Apple announced it would soon begin streaming iTunes to Samsung smart TVs.
Meanwhile the video streaming industry is bracing itself for Apple's new video service, which is expected to be revealed at an event later this month.