Responding to the lawsuit, Anheuser-Busch said its campaign is truthful and created to bring consumers "transparency" about what's in the beer they drink. Courthouse News Service, the Chicago Tribune, the Washington Post and the Des Moines Register are among the publications with coverage.
The suit, MillerCoors LLC v. Anheuser-Busch Companies LLC, was filed Thursday in US district court for the western district of Wisconsin. MillerCoors is asking for the ads to stop. High-fructose corn syrup is an additive that has been linked to obesity.
MillerCoors filed suit against Anheuser-Busch, the brewer of Bud Light, over the commercials, which it says are "false and misleading". And MillerCoors is not ashamed of its use of corn syrup as a fermentation aid.
In the lawsuit, filed in the United States District Court for the Western District of Wisconsin, MillerCoors stated that it only uses corn syrup (not high-fructose corn syrup) as a fermentation aid and thus "no corn syrup appears in the finished Miller Lite and Coors Light beer products".
In the 60-second commercial, a medieval caravan journeys to return a giant barrel of corn syrup to the Miller and Coors castles. The stated goal of the AB InBev campaign is to "increase transparency" about beer ingredients, but clearly in the mind of AB InBev that applies only to Bud Light and not the multitude of other alcohol products in its portfolio. The shipment is accepted at this third location.
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"AB's claims that Miller Lite and Coors Light beers are "made with" corn syrup are false and misleading because they fail to provide consumers with the necessary context: that corn syrup is not present in the final beers", it continued. "The commercial states that Bud Light isn't brewed with corn syrup", the AP's Ivan Moreno reports. MillerCoors has promised free Coors Light in certain bars every time Bud Light launches another attack.
"We are showing the world the truth", Maloney said.
MillerCoors even points out that AB InBev's first ad that aired after the coin toss, for Bon & Viv Spiked Seltzer, was for a product that actually lists corn syrup as an ingredient.
If you thought the "corngate" controversy over Bud Light's Super Bowl ads would quiet down, think again.
"MillerCoors' lawsuit is baseless and will not deter Bud Light from providing consumers with the transparency they demand", Hart said in the statement.
'We stand behind the Bud Light transparency campaign and have no plans to change the advertising'.