If that wasn't enough to annoy Spotify, YouTube Music has signed a deal with all 3 major labels to stream their music in the region. YouTube Music is a re-imagined, made-for-music app and web player with official songs, albums, thousands of playlists and artist radio plus YouTube's catalog of remixes, live performances, covers and music videos.
"To extend the features of YouTube Music Premium beyond the music app, we're also introducing YouTube Premium".
The price for the YouTube Music Premium is also much cheaper to what even Spotify is offering and that certainly brings a good competition to the music streaming service sector in India. And the plus point for most users probably is that if they're already Google Play subscribers, then the YouTube Music subscription is free. YouTube Music Premium subscription will allow the users to play songs and videos in the background with the YouTube Music app while they do other things on their smartphones, something that is not available in standard YouTube experience. With this new release, the music lovers will be able to play more with minimum charges. Samsung Galaxy S10 users can avail four months of free, ad-free access to YouTube Premium.
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Around 250 million people in India watched music on YouTube in 2018 and the platform accounted for 40% of the digital revenues for labels, as per the EY-FICCI report.
An AI search feature will let you search for songs using descriptions and lyrics, which should make for a very interesting experience.
Users can also download their favorite tracks. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.
"A home screen that dynamically adapts to provide recommendations based on what you've played before, where you are and what you're doing."This will include access to YouTube Original programming like Cobra Kai, BTS: Burn The Stage, and others, and ships with the Music Premium subscription for ₹129 rupees per month. Nearly all of these services, except Amazon Music, have paid plans starting Rs. 99. The company's also launching YouTube Premium for Rs. 129 ($1.85) per month: it unlocks access to ad-free YouTube and YouTube Originals, along with YouTube Music. You don't need to pay individually for the access of premium videos, the YouTube Premium service will give you full access to all YouTube videos.