Burger King Slammed on Social Media Over Chopsticks Ad

Burger King's New Zealand page on Instagram posted a video of customers eating burgers with chopsticks

Burger King's New Zealand page on Instagram posted a video of customers eating burgers with chopsticks

In a video clip posted on the fast-food chain's New Zealand Instagram account, people were depicted awkwardly struggling to eat its new Vietnamese sweet chili tendercrisp burgers with a pair of oversized red chopsticks.

Korean Kiwi Mario Mo voiced her disgust on Twitter and told the Huffington Post: "Because I couldn't believe such blatantly ignorant ads are still happening in 2019, it honestly took me a second to work out what the heck I was looking at".

However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m views, and led to an outpouring of criticism that Burger King was making a mockery of chopsticks and Asian customs.

"We are truly sorry that the ad has appeared insensitive to our community", he said.

"We have asked our franchisee in New Zealand to remove the ad immediately", said Burger King in a statement on Monday night.

Some people weren't impressed with the ad, deeming it racist.

USA fast food chain Burger King on Tuesday apologized after one of its commercials featuring chopsticks drew global backlash.

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In March the advertisement in question was ordered to be removed from television by the Advertising Standards Authority on the grounds it was "enticing people to overeat" because of the the final line in the ad: "Just need another three!"

Burger King has since removed the ad from its social-media pages, but some Twitter users, including Maria Mo, managed to capture a video of the controversial commercial.

"I felt extremely fed up, and exhausted", Mo was quoted as saying. "And I could not believe that such a concept was approved for such a big, well-known company. Chopsticks!' and just ran with it without giving a single thought to what kind of messages could be inferred by their customer base", she added.

Twitter user TatianaKing wrote: "I thought brands learned their lesson after the D&G chopsticks fiasco. then again I'm not surprised".

Several other users agreed with her, saying the ad made chopsticks look "clumsy" and "stupid". "It's amusing but not culturally insensitive either".

The video was apparently created by the local franchise to promote its new Vietnamese Sweet Chilli Tendercrisp burger.

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