The preliminary rounds of the Eurovision Song Contest broadcast from the Israeli capital Tel Aviv on Tuesday were interrupted for some viewers by hackers, who issued a chilling missile attack warning.
The hack comes amid a violent flare up of tensions between Israel and Palestinians which began on May 4, when hundreds of rockets were fired from Gaza into Israel, further escalating tensions in the region.
Israel won the annual contest previous year with 529 points after Netta wowed the participating countries with the song Toy. Four Israelis and 25 Palestinians were killed during the escalation. To our regret, we were informed today of the loss of one of the workers participating in the preparations for our beloved contest, at the hosting venue of Expo Tel Aviv.
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Although we are within the exciting Eurovision Week, sad things may still happen, even in the year's host country... The second semi-final is on Thursday.
"I'll never stop playing music to suit someone's political agenda nor will I stop speaking out against violations of human rights wherever in the world they may be", the singer said in a statement to Reuters.
It is unclear who was behind the attack, although some reports have speculated pro-Palestinian groups in Arab countries might have been involved.
The BDS - modelled after the South African anti-apartheid movement - was formed in 2005 by more than 200 Palestinian civil society organisations, urging non-violent pressure on Israel until it complies with global law.
Israel's government has tried to clamp down on opposition by launching a PR campaign using Google Ads which refers to the words "boycott" and "Eurovision", but leads to a glossy website extolling Israel as "Beautiful, Diverse, Sensational" - in a play on the BDS initials for the Boycott, Divestment, Sanctions (BDS) movement.
Demonstrators have vowed to continue their protests throughout the week's event. "So please Madonna don't go to Eurovision, Madonna don't go, make the right decision".