It would be interesting to see whether this new retail strategy from Xiaomi will be successful in India, where most of the people believe in experiencing the products from the retailers rather than a vending machine. These are vending machines that customers can use to buy Xiaomi products directly, without having to deal with any middlemen.
The Mi Express Kiosk allows consumers to purchase smartphones and mobile accessories directly.
There are two Mi Express Kiosks live now - the first one is in Xiaomi's office in Embassy Tech Village, while the second one is in Manyata Tech Park - both in Bengaluru.
Huawei ready to sign 'no-spy' agreements
Furthermore, concerns about Chinese law requiring Huawei to cooperate with China's intelligence agencies were simply hype. Ren Zhengfei, the company's founder and Meng's father, has denied espionage allegations and a link to China's government.
Vending machines are a marketing strategy that can be very effective when done right. The kiosks are created to accept all forms of payments across credit cards, debit cards, cash and UPI, making it a highly convenient and hassle-free form of purchase for customers as stated by the company in its press note. The kiosk will also have a slot to print the billing receipts. The company will add more payment options after its availability. "The kiosk has a capacity of almost 200 smartphones", Xiaomi India said in an e-mailed response to PTI. Choose the phone you want, select, and wait for it to drop.
The same Express Kiosks will be beneficial to the company as well as they will not require any sales manager, staff or big physical stores.
Xiaomi said, it aims to set up several of these kiosks in the coming months across metro cities in public areas such as metro stations, airports, and shopping malls. Gradually, the same Express Kiosks will be made available to different cities as per its demands. The kiosk also offers a customer product information at the time of the purchase.
In India, we barely have any food vending machines but Xiaomi's move of installing smartphone vending machines surely shows intent.