A deepfake video of Mark Zuckerberg presents a new challenge for Facebook

Facebook CEO Mark Zuckerberg had been the victim of his own deepfake

Facebook CEO Mark Zuckerberg had been the victim of his own deepfake

"We wanted to create an artistic intervention into the internet to shine a light on Mark Zuckerberg and explore how data is used in unexpected ways by opaque companies".

Like the Pelosi video, Posters and Howe's clip manipulates sound and image to demonize its target, which in their case is Facebook head Mark Zuckerberg.

Artists Barnaby Francis, aka Bill Posters, and Daniel Howe created the brief video in collaboration with advertising firm Canny as part of their entry in the Sheffield International Documentary Festival, depicting Zuckerberg discussing the power of fictional organisation Spectre. "One man with total control of billions of people's stolen data".

He later adds, "Whoever controls the data, controls the future".

"We will treat this content the same way we treat all misinformation on Instagram", an Instagram spokesperson tells Motherboard. If it's marked as false by third-party fact checkers, the spokesperson said, the site's algorithms won't recommend people view it.

Canny tells Motherboard it created the videos using a CannyAI software's Video Dialogue Replacement (VDR) technology by training for 12 to 24 hours on 20- to 45-second scenes of each person's face. Displayed at the Sheffield Doc Fest in the United Kingdom, the exhibition includes deepfakes of Kim Kardashian, Freddie Mercury and Donald Trump.

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It comes amid a controversy over a doctored video of House Speaker Nancy Pelosi that made her appear as if she was drunkenly slurring her speech. Over the weekend, two British artists released a doctored video of Facebook's chief executive, Mark Zuckerberg, as a sly comment on the spread of false information online.

This particular video has been synthesised from a September 2017 speech Zuckerberg gave about Russian election interference on Facebook (below).

Surprisingly, it's still live on Instagram even after a copy of the video was deleted by the platform. In 2018, filmmaker Andrew Oleck posted a video on Facebook that showed what appears to be Zuckerberg stating that he was deleting the social network, fooling some users into thinking it was real, according to Gizmodo. Canny engineers told FXGuide they were inspired by the work of the creators of the Obama deepfake, and the Stanford Face2Face program.

"Facebook and its executives, including Mark, at all times strive to comply with all applicable law, and at no point did Mark or any other Facebook employee knowingly violate the company's obligations under the FTC consent order", a company spokesman said in a statement.

The doctored Pelosi video is just one instance in which manipulated videos had been used for malicious purposes.

The report said it could not be determined exactly what emails the Federal Trade Commission (FTC) has requested and how many of them relate to Zuckerberg. Upon closer examination, it was revealed that the video had been subtly altered to make Acosta's actions seem more exaggerated.

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