Build-A-Bear Workshop will be holding another ‘Pay Your Age' event

Stores were forced to close after they were overwhelmed by queues. Credit PA

Stores were forced to close after they were overwhelmed by queues. Credit PA

Build-A-Bear Workshop is bringing back its popular promotion.with some limitations.

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The sale allows customers to buy a stuffed animal for the same price as their age.

In addition to the ticket giveaway, Build-A-Bear is also holding a sweepstakes where 10 guests could win the grand prize of a birthday party experience valued at $250. But the company is limiting how many tickets and timing.

Customers will have to be registered with the store's bonus club to get the deal. They will be able to redeem it during two periods in the week of June 24-28.

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In the "frequently asked questions" section of the website, the company acknowledged changes in this year's event.

The deadline to complete the following three steps is 11:59 p.m. on June 16.

More than 200,000 people are expected to be selected to receive the "Pay Your Age" ticket to take part in the event happening in the stores across the country, Canada and the United Kingdom from June 24-28. Those who entered will receive an email by June 21 on whether they were given a ticket or not.

- Build-A-Bear Workshop is holding another "Pay Your Age" event, but this time there are restrictions and not every child will get a cuddly new bear.

Last summer, Pay Your Age Day was a one-day event held in U.S., Canadian and U.K. Build-A-Bear stores that ended abruptly due to crowd sizes.

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